Work with me.

As a former journalist, I’ve always been drawn to stories. But really, it’s the people behind them.

That connection still drives my work, whether I’m helping a brand find its voice or ghostwriting something that feels personal. In my 15 years working across industries and personalities, I’ve learned how to meet people where they are and guide them where they want to creatively go.

I listen with intention and write with care. My goal is always to help people and brands express who they are with clarity, consistency, and a little courage.

And the best work tends to happen when we bring a little vulnerability to the table. So when you work with me, you really work with me; that’s the benefit of hiring a consultant over an agency. Yes, I still love structure, and I bring tried-and-true systems to every project. But I’m a planner and a creative. A project manager and a doer. And as one client once so lovingly put it, I am “relentless in the very best sense.”

I aim to help you express yourself with honesty and intention. Because today’s consumers can feel the difference. And at the end of the day, consumers are just people—they’re us. We’re all just trying to make good choices, have some fun, live well, and get support when we need it. Let’s make it easier for people to connect with what you offer by showing who you are.

I’m Allyson.

The career highlights you care about: I’ve conceptualized and written content series for travel companies and wineries. Crafted brand messaging and wrote punchy copy for DTC brands and boutique hotels. Secured press for travel, wine & spirits, design, and consumer clients. Ghostwritten articles for creative thought leaders. And written intimate profiles of incredible people.

When I’m not doing that, I’m either baking and begging my husband to do the cleaning-up, feeling emotional in nature, or staring with wonder at my daughter.

past full-time roles

  • @Grady Britton

    SENIOR PR ACCOUNT MANAGER,
    2019-21

    As a senior PR account manager, I built, managed, and implemented full-scale B2B and B2C PR and social media campaigns for clients across consumer, architecture, and healthcare industries.

  • @Broussard

    PUBLICIST, 2019

    As a publicist, I worked with Portland’s hospitality industry, writing press releases, media pitches, and newsletters while managing all press opportunities across local, national, and broadcast media.

  • @FINE

    COMMS MANAGER & PROJECT DIRECTOR, 2014-19

    In a triple threat of roles, I planned, managed, and creatively developed internal and external marketing communications, translated brand strategy into compelling copy for websites, and worked as a brand and digital project manager.

  • @Roast Magazine

    MANAGING EDITOR, 2013-14

    As the managing editor of Roast magazine in Portland, I worked closely with industry professionals and an editorial team to cover topics about the art, science, and business of coffee. I managed a team of freelance writers and copy editors, and an editorial board.

  • @Bellevue Club

    MANAGING EDITOR, 2011-13

    As managing editor of BC’s Reflections magazine, I created and maintained an editorial calendar, wrote articles across arts and culture, lifestyle, and health and wellness topics, and managed freelancers. As the club’s communications editor, I worked with department heads on marketing initiatives.

  • @Design Week Portland

    WRITER & VOLUNTEER, 2016-21

    I interviewed some of the most badass creators, makers, and game-changers in Portland to write monthly profiles. Over the years, I also copy-edited DWP's online magazine, The Journal, and worked in varying roles for the main event from 2016-2019.