Services to make it make sense

These are my areas of speciality, grown from years spent building brand awareness from positioning to exposure.

  • (one-time or phase 1)

    • Brand story, messaging, and voice refinement

    • Content pillars that reflect your positioning

    • Evergreen narrative ideas and story arcs

    • Channel roles, in partnership with your social team or vendor

    • System tools: templates, briefing docs, guides (this is something clients tend to love me for)

  • (monthly or quarterly)

    • Campaign + content planning

    • Editorial calendars tied to your goals

    • Lifecycle and email content strategy

    • Creative briefing for writers/designers

    • Ongoing message alignment and mini audits

  • (monthly or quarterly)

    • Blog, email, and/or web content creation

    • Thought leadership + POV development for founders or execs

    • Ghostwriting

    • Oversight of freelance creators or internal teams

    • Repurposing and distribution strategy

Ways to work together

Because consistency is key, most of my clients opt for a retainer model, but I also advise on one-off projects when brands are in transition (say, making a case, or searching for a full-time hire, or navigating a growth moment). Choose the level of support that fits where you’re at.

Tier 1: Direction

-Foundation setup

-Quarterly content planning session

-Editorial calendar + content mapping

-Two creative briefs/month for your internal team or vendors

-Monthly messaging alignment review and editing

Perfect for: internal teams who need guidance and organization

Tier 2: Expression

-Everything in Tier 1

-Two to three written content pieces/month (blog, email, campaign copy)

-One ghostwritten article or thought leadership piece/month

Great for: brands without an in-house content lead

Tier 3: Stewardship

-Fully embedded content planning, production, and review

-Managing freelance or in-house creative teams

-Owning your full cross-channel content framework

Ideal for: growing brands or startups that need senior content leadership, without a full-time hire

So what exactly is a brand content framework?

A brand content framework is an organized way to plan, create, and share your brand’s content so everything works together and actually supports your business goals. It answers questions like:

  • What should we be saying?

  • Where should we be saying it?

  • How does this connect to what we’ve already said—or what’s coming next?

Instead of creating content one post or project at a time, a brand content framework gives you a repeatable structure.