Bring meaning to your mission.
I work as a freelance strategist and writer who shapes how brands express (and sell!) themselves. Grounded in a journalism background, my work translates offerings into resonant stories—those that people can see themselves in. I specialize in brand messaging and both long- and short-form content, most often supporting women’s health, travel and hospitality, and arts and culture clients.
Strategy & Writing
Positioning, brand narrative, and core messaging
Tone and personality
Content calendars
Thought leadership articles
Website copy and blog posts
Campaigns and emails
Research & Interviews
Industry and competitor research
Stakeholder interviews
Ways to work together
Consistency is key to impactful brand content, so I work both on retainer and on a per-project basis. When brands are in transition (say, searching for a full-time hire or navigating a growth moment), I can also plug in via a set contract. TL;DR I’m flexible.
Lately, I’ve helped women’s health and government clients translate complex information into usable content via data-driven storytelling.