Mumm Napa traces back to GH Mumm, the leading international champagne brand in France. Established in California in the late 1970s, Mumm Napa follows traditional winemaking techniques of its French heritage to create the finest, hand-crafted sparkling wines.

Establishing a tone of laid-back elegance, website copy makes sparkling wine part of your everyday. Yes, everyday — not every day. Content is focused on lifestyle first, seen in “occasions” found on the product pages that can pair lifestyle moments as simple as “Just Because” or “Weekend Brunch” or as elaborate as “ ‘I Do’ ” with the appropriate wines.

Social media content continues the brand activation and consumer interaction with custom-written posts for Facebook, Instagram, and Twitter. In these channels, I spent monthly efforts inspiring moments of celebration, to bring the initial brand content strategy full circle. Work with this client concluded in October 2017.